CX Design

We adopt a Service Design holistic approach to create and improve services to enhance the overall customer experience. Service Design starts with understanding the user needs, mapping out customer journeys, and designing service concepts, touchpoints, and communications. By combining elements of user experience, process design, and business strategy, we create seamless and customer-centric service experiences that improve customer satisfaction and loyalty.

We support the organisation in structuring their business model by analysing what represents value for the market and the processes through which this value must be generated, proposed, and distributed to all players, from customers to stakeholders. We deliver business models, target segmentation and behavioural analysis, market research and CRM strategies to ensure that the strategies and proposals are relevant to the market, profitable and measurable.

Our experience management approach begins with qualitative and quantitative insights to design impactful user experiences that improve user satisfaction and drive engagement. To achieve this, our cross-functional team of UX and UI designers utilizes research, wireframing, prototyping, and user testing to create interfaces that are visually relevant, intuitive, and effectively meet the users' goals and expectations. By integrating digital design, cognitive and social sciences, and advanced technologies, we deliver measurable impacts.

We adopt DesignOps, short for Design Operations, to streamline and optimize the operational aspects of design within organizations, in various areas: workflow management, resource allocation, tooling and technology, communication frameworks, and the development of shared design practices. By implementing DesignOps principles our clients improve the efficiency of design workflows, enhance cross-functional collaboration, and ultimately deliver better-designed products and experiences to their customers.

Our Agile Factory allows companies to quickly respond to customer demands, constantly adapting processes to their evolving needs, and seize potential business opportunities with agility, even reacting to market upheavals. To achieve these goals, we implement flexible procedures, using iterative sprint planning, continuously collecting feedback and validating results. We experiment, measure and test frequently, involving users in the development process. Our cross-functional teams boast expertise in various areas such as UX, Digital Architecture, Process design, DevOps, Adoption and Change Management, enabling us to successfully manage unexpected events through empirical and adaptive approaches.

Our brand and communication service focuses on crafting and enhancing the identity, messaging, and overall communication strategy of a brand. We develop a strong brand presence through visual design, content creation, social media management, and consistent messaging across various channels. By leveraging consumer insights, we create a unique and compelling brand storytelling, driving awareness, loyalty, and business growth.

We are proud to be long-standing partners of the global network UX alliance, enabling us to collaborate and exchange knowledge, research, and insights while leveraging the best international practices in UX and Design. With more than a decade of experience, we are the exclusive Italian company authorized to grant the internationally recognized UX-PM certificate. This certification validates proficiency in designing successful user experiences for digital and physical products and services. Individuals from various roles including project managers, product owners, solution architects, marketing professionals, business analysts, and design specialists can participate in our courses to apply UX methodologies to their projects as managers and operational staff.