The world's first automotive Metaverse Store: a human-driven digital customer experience

Stellantis Metaverse-Store is the world’s first shop in the automotive sector that combines augmented reality with sales, offering a unique and user-friendly experience for purchasing the New FIAT 500 La Prima by Bocelli.

The world's first automotive Metaverse Store: a human-driven digital customer experience

The revolutionary Stellantis showroom has been developed in collaboration with Assist Digital, Microsoft and Touchcast -the world's leading enterprise metaverse company. We are proud to have contributed to such a disruptive project that shapes the future of the customer experience: a direct and human dialogue between Brand and its customers, in an immersive digital brand experience.

Virtual Automotive Sales Transformation

First of all, we conduct recruitment, selection, and training of sales personnel as well as monitoring performance, both referring to sales and the entire customer experience. But, ultimately, Assist Digital participates in the declination of the entire automotive sales process in the virtual world, transforming the offline discovery and sales activity in a digital customer experience, human-driven.

In fact, once inside the Fiat Metaverse Store, customers are greeted and accompanied by Sales Genius provided by Assist Digital, specialized operators and real persons, who help them discover, configure, purchase and financing the electric New 500 La Prima by Bocelli.

Digital Sales Expertise

Sales Genius are professional profiles that require both automotive sales skills and digital skills so we’ve launched an elaborate selection of personnel. Furthermore, after an initial product training by Stellantis, Sales Genius also followed our training course on the online sales process.

This collaboration gives us the opportunity to transform an offline sales activity into a truly digital advanced experience, now increasingly projected into the compelling opportunities of the Metaverse.