Virgin Fibra Italy, the brand new Virgin Company, chooses Assist Digital for Customer Care

The Virgin brand innovates the Italian broadband market by launching the Virgin Fibra’s offer, a connectivity network made without copper, entirely made in optical fiber straight to your home (Fiber To The Home).

As a partner of the large Virgin Family, we are proud to participate in this new Group's business by providing our Customer Care expertise and experience.

Presented in Milan by Richard Branson, the founder of Virgin Group, and at the presence of the Ceo Tom Mockridge, Virgin Fibra has the goal to provide great connectivity in a simple way, with access to the home in pure, fast and reliable fiber, with price fixed forever and the freedom to leave at any time without paying any termination cost. Virgin Fibra will start selling fiber broadband service in Italy with excellent introductory offers.

"I am proud to announce this important partnership"

Says Francesca Gabrielli, CEO of Assist Digital, and she continues: "We accompanied Virgin Fibra Italy in all pre-kick-off phases, contributing to the design of customer services. We are now at the side of this new important company to help it in the excellence of Customer Care services".

In fact, for such an innovative Virgin startup, we have designed and implemented the processes and systems relating to customer operations and customer care. We participated in the definition of all the touch points of the customer journey: from the subscription phase to the use of the service. Also, we trained the operations staff both on commercial aspects and communication with the customer to create a clear, direct and transparent dialogue.