As a Customer Insights Lead, I manage the User Research team and I am responsible for leading my colleagues throughout the design processes. I guide them gathering and analyzing consumer data and market research to provide valuable insights into consumer preferences and behaviors. My primary focus is fostering a productive dialogue between businesses and users, supporting our clients to understand their target audience and make informed decisions to elevate customer satisfaction and business growth.

I believe the most important aspect of my job is facilitating collaboration within the team and other stakeholders. I aim to establish a great work environment where everybody can freely experiment with new ideas and growth. Creating and nurturing effective collaborations is the best way to grow in my professional career.

At Assist Digital, our greatest asset is our people. We have a strong collaborative culture, where we strive to get things done and achieve goals together without being competitive.