Media and Entertainment

Our client aimed to acquire new B2B customers and expand their service, establishing a strong market presence within this specific user segment. The challenge was to efficiently manage a high volume of contacts while ensuring that the most relevant leads were nurtured and converted into valuable business relationships.

To achieve the set objective, we focused on two key aspects:

• Lead qualification: we implemented a filtering system to efficiently manage a high volume of contacts, ensuring that only the most relevant leads were forwarded to agents with strong sales skills through an internal routing system.
• Customer acquisition: we segmented contact lists based on customer clusters and applied a targeted acquisition strategy through direct interaction with decision-makers.

Our strategical approach enabled rapid contact management while ensuring that the most promising leads were handled by experienced agents, engaging directly with key stakeholders to finalise sales.