Assist Digital acquires majority stake in Hyntelo: a new European Hub for artificial intelligence and data valorization in customer experience
This strategic move strengthens Assist Digital’s position within the European AI-for-business ecosystem.
Milan, June 9, 2025 – Assist Digital, a leading consulting and technology services company specializing in Customer Experience, data, and artificial intelligence, announces the acquisition of a majority stake in Hyntelo, an AI solutions company founded as a spin-off from the Sant’Anna School of Advanced Studies in Pisa. This strategic move strengthens Assist Digital’s position within the European AI-for-business ecosystem.
Hyntelo’s executive team—CEO and Co-founder Giacomo Filippo Porzio, President and Co-founder Renato Giacobbo Scavo, and CTO and Co-founder Gianluca Nastasi—will remain fully operational, ensuring business continuity and ongoing client collaboration.
Hyntelo develops vertical Data & AI solutions leveraging machine learning and advanced data analytics, focusing on highly regulated and complex industries such as Life Sciences and Financial Services. The company supports major international clients and is recognized as the first European AI partner of Veeva Systems. It has also received accolades from Everest Group and Gartner for its innovative CRM approach through its proprietary platform, Lyriko.
Through this acquisition, Assist Digital enhances its proprietary solution platform and strengthens its value proposition in Data & Artificial Intelligence. The company already boasts a competence center with over 150 professionals working on these technologies for enterprise clients. The integration of Hyntelo will enrich the offerings for global brands, complementing current technological partnerships — including Salesforce, Microsoft, Google, AWS, Zendesk, UiPath, Tableau, and Genesys — with new vertical capabilities designed to optimize decision-making, operations, and customer interactions.
The acquisition will also accelerate the European expansion of Hyntelo’s solutions, leveraging Assist Digital’s strong presence in key markets such as France, Germany, the UK, the Netherlands, and Spain, and through synergies across consulting, design, and data science teams.
This transaction is part of Assist Digital’s broader growth strategy, which includes external lines of development supported by Ardian’s Expansion team. Ardian acquired a majority stake in Assist Digital in April 2023. Since then, Assist Digital has completed four M&A operations across Italy and abroad and has additional deals in the pipeline for key European markets.
“We are thrilled to welcome Hyntelo to our group. From the outset, we found strong alignment with the leadership team — we share an entrepreneurial mindset and a passion for innovation. Hyntelo’s AI technologies and its ability to deliver sector-specific solutions in complex fields like Life Sciences and Financial Services will allow us to deliver even more value to our clients, both in Italy and internationally” — said Francesca Gabrielli, CEO of Assist Digital.
“This deal marks a strategic step in accelerating Hyntelo’s growth, expanding our geographic reach, and enhancing our portfolio with original AI-based solutions. Through synergies with the group, we will apply our technologies to new sectors, while maintaining our autonomy and reinforcing our reputation for quality and innovation on a global scale” — added Giacomo Filippo Porzio, CEO and Co-founder, and Renato Giacobbo Scavo, President and Co-founder of Hyntelo.
Assist Digital aims to exceed €220 million in revenue in 2025, further cementing its position as a strategic partner for digital transformation, with a data- and AI-driven approach that centers on the customer throughout the marketing, sales, and service journey.
Assist Digital was advised by Giovannelli e Associati (legal) and New Deal Advisors (financial and tax due diligence).
Hyntelo's shareholders were advised by BlueBull as M&A advisor and by Gianni & Origoni for legal counsel.
About Hyntelo
Hyntelo is an AI and Big Data solutions company founded in 2015 as a spin-off from the Sant’Anna School of Advanced Studies in Pisa. With over 70 professionals, the company focuses on the Life Sciences and Financial Services sectors. Its proprietary solutions include next best action, intelligent agents, dynamic segmentation, automated multimedia tagging, forecasting, sentiment analysis, geospatial analytics, and interactive dashboards.