Marketing GPT empowers marketers to deliver personalised, relevant and engaging experiences across all touchpoints with generative AI, backed by reliable data from the Salesforce Data Cloud. Marketing GPT and Data Cloud have the following features and capabilities:

• Segment Creation: automated segment creation gives marketers the ability to quickly create audience segments and improve targeting with natural-sounding prompts and AI-driven recommendations based on reliable data from the Data Cloud.
• Email Content Creation: email content creation reduces writing effort as it can automatically generate personalised emails for improved testing and increased engagement.
• Segment Intelligence for Data Cloud: this can improve marketing ROI as the intelligence automatically links first-party data, revenue data and third-party paid media data to provide a more comprehensive view of audience engagement.
• Rapid Identity Resolution, Segmentation and Engagement: this feature enables the right messages to be delivered at the right time and customer identities to be quickly mapped. Segments in the Data Cloud are automatically updated to ensure data accuracy is always up to date.
• Typeface: the generative AI content platform Typeface can create contextual visual assets for multi-channel campaigns within Marketing GPT, taking into account a brand's specific characteristics, style guides and messaging style.

Einstein GPT is an innovative and advanced artificial intelligence technology developed by Salesforce. With Einstein GPT, Salesforce has created a powerful tool that helps companies improve their customer service, automate processes and create human-like interactions.

The application is based on GPT-3 technology, a powerful artificial intelligence engine that provides natural language processing capabilities. GPT-3 stands for ‘Generative Pretrained Transformer 3’ and is the third generation of OpenAI's GPT models. The model has 175 billion parameters, making it currently the largest artificial neural network developed for natural language processing.

Einstein GPT is a proprietary AI model developed by Salesforce specifically for natural language processing (NLP), such as language translation, chatbots, and text analytics. It was trained on a large corpus of text data, including social media posts, emails, and customer service interactions. Salesforce has also integrated Einstein GPT into its Customer 360 platform. 

This is a range of tools and services designed to help companies better understand their customers and offer personalised customer experiences. With Einstein GPT, companies can analyse customer interactions in real-time and gain insights to improve customer loyalty and satisfaction.

Einstein GPT answers customer queries in real time and can learn continuously at the same time. The system is able to understand natural language, analyse context and provide the best answers to complex questions. By integrating Einstein GPT into the customer service platform, companies can create a seamless and personalised experience for their customers.

The goal of GPT-3, and therefore Einstein GPT, is to simulate human-like conversations and answer complex questions. The model uses deep learning technologies and advanced algorithms to generate contextualised answers. It is able to understand texts, recognise connections and provide answers that appear human-like.

For example, Einstein GPT can create personalised emails for sales reps to send to customers, and generate specific responses for customer service reps to answer customer questions faster. It can also create targeted content for marketers to increase campaign response rates and automatically generate code for developers.

However, Einstein GPT is more than just a chatbot or automation solution. The system can also be used to analyse customer feedback and identify trends and patterns. 

By processing millions of customer enquiries and responses, the system can gain valuable insights into customers' needs and wishes. These insights can be used to improve products and services and optimise customer service overall.

Sales GPT is a generative AI tool developed by Salesforce as part of its Sales Cloud offering. It is designed to change the way sales teams work and interact with customers. Sales GPT uses generative AI capabilities to automate various tasks and generate personalised content for sales reps. It is part of Salesforce's broader efforts to use AI and data-driven insights to improve the customer experience and increase organisational productivity. In addition to generative AI tools for marketing, service and many other Salesforce clouds, there is also the GPT for the sales department, which helps to automate processes and make work easier for sales teams:

• Sales emails: Personalised and data-driven emails can be generated in seconds for every sales call, completely automatically.
• Call summaries: During sales calls, summaries and action points are continuously generated so that sales staff no longer have to take notes and spend time planning the next steps after the call. As a result, business is driven forward quickly.
• Sales Assistant: At every step of the sales cycle, work can be delegated, from customer research and meeting preparation to updating your CRM.
• Einstein GPT Trust Layer: Everyone knows that a company's customer data is sensitive and should not come into contact with an untrustworthy AI model. With the Einstein GPT Trust Layer, the company's customer data is protected and employees can keep the data under lock and key while using any AI model.

Einstein Conversation Insights 

• Customer Signals: This tool provides key insights into sales conversations to drive deals quickly
• Call Transcription and Next-Step Guidance: Calls are automatically captured and transcribed, improving agent handling.
• Self-Serve Seller Onboarding: Shorten ramp-up time by sharing successful sales conversations with new employees.

Buyer Assistant and Einstein relationship insights

• Buyer Assistant: Leads are qualified faster
• Relationship Mapping: Strong relationships can be built through friendly intros and clear communication with decision-makers, improving sales
• Data collection and matching: Important information from relevant sources on the Internet can be fed directly into the CRM system and existing data records automatically be updated with the new information

Sales Cloud Einstein

• AI-Driven Deal Insights: AI-powered insights give you the information you need to focus on the right deal at the right time.
• Activity Data Syncing and Contact Creation: The CRM is kept up to date by automatically capturing and synchronizing sales data.
• Predictive Forecasting: Reliable forecasts with data-based AI predictions and explanations.