AkzoNobel

Together we created a strategy built on two pillars: first, join up channels to give each brand a consistent experience across domains; second, create efficiency by using leading brands as blueprints for others in the portfolio.

In short, our goal:
“Develop a unified user experience (UX) and user interface (UI) strategy that optimises touchpoints and joins up channels, so every brand can offer a consistent, high‑quality experience across domains.”

Our approach combined discovery sprints to define the UX and UI strategy for selected brands, advisory reports to guide further development, and the creation of a design system with a reusable UX component library.

We then applied the system across the customer journey in a modern digital environment, covering applications, websites and other domains. A universal library increases consistency across touchpoints and delivers economies of scale.

Ready‑to‑use components help teams create better experiences faster, speed onboarding of new brands to global platforms at lower cost and reduce complexity in existing channels. In short, the universal library gives AkzoNobel long‑term UX value.

What began as a project evolved into a wider transformation with new multi‑brand experiences that support AkzoNobel customers globally in all things paint. The digital tools we designed help people and professionals in more than 50 countries quickly find the right products and information, whether planning a large commercial job or repainting a bedroom. By standardising assets and components, approximately 60% of brands in the portfolio now run on the same UX and UI system.

This global CX transformation sets the foundation for AkzoNobel’s future digital growth. By unifying design, strategy and technology, the company now delivers a consistent, efficient experience across brands and markets. The universal component library supports long‑term scale and helps teams innovate faster while keeping each brand coherent. The result is stronger connections with customers, everywhere.