Cases we've worked on

The science of you. Health is not a fixed formula. It is a shifting balance of personal needs, professional guidance and high‑quality products, different for each person. That belief sits at the heart of The Science of You. Working with Bonusan, The Valley and Assist Digital translated this vision into a clear repositioning, a refreshed identity and an exposure strategy that brings the brand closer to everyday life while honouring its professional roots.

Evolved from a gear provider into an inspirational partner for grassroots players.Working with Assist Digital Netherlands, NikeTeam Football reshaped its brand through clear storytelling and genuine emotional connection.

Building a customer experience that steers a diverse stakeholder network From world‑renowned stars to lower‑league professionals, FIFPRO is the global trade union for footballers. It represents more than 65,000 players through over 60 national unions, advocating for their rights, welfare and interests on and off the pitch. FIFPRO partnered with Assist Digital to redesign its website so communication lands clearly across this diverse network and the union’s impact is easier to see.

Scientific guide for health professionals. For 25 years, the Natura Foundation has empowered healthcare professionals with leading expertise in nutritional and physiological health. Enabling them to deliver more personalized, preventive care. Now, in partnership with Assist Digital, the foundation is stepping into a bold new chapter: evolving into a powerful knowledge brand with greater visibility, stronger recognition, and a deeper impact on a wider audience.

A translation of a new brand into the digital world of ICS. International Card Services (ICS) is the Netherlands’ leading credit‑card specialist and the market leader in issuing business cards. For more than 35 years ICS has issued, promoted, administered and processed transactions for Mastercard and Visa. With a new brand strategy, ICS set out to make its experience more recognisable and bold, underlining its position as a leading issuer across Europe.

Be Ready with Ever Ready, Building a playful bodycare brand Ever Ready is a new bodycare brand founded by former NBA champion Francisco Elson. Its warming muscle cream activates only when you move, making it useful for athletes and for anyone who needs a gentle push to get going. The Valley partnered with Francisco to define the brand and prepare the launch.  

Investing in Better For years, DIF Capital Partners (DIF) built a strong track record in infrastructure equity. In 2024 the firm joined CVC Capital Partners (CVC) and now operates as CVC | DIF. Stable returns, clear risk, and assets that keep energy, transport and telecom running. As digitisation and decarbonisation accelerate, quiet success is not enough. The brand needed to step forward, lead and be seen. That is where The Valley and Assist Digital came in.

Assist Digital's Ongoing Support Helps Randstad Optimize Lead Management and Employee Onboarding with Salesforce Expertise We are a trusted partner of Randstad for years, optimizing lead management and designing personalized engagement processes. Their expertise in Salesforce has improved onboarding experiences and employee retention rates.

Revolutionising the liquorice landscape with Oldtimers This is a story of how Oldtimers (part of Concorp, a leading Dutch confectionery company) is redefining the liquorice category and repositioning as a more premium, timeless brand with mature flavours. In this case study, we explore the transformation of this iconic brand and how it delivers a clearer customer experience (CX) within the confectionery category.

Leveling-up the CX of employee appreciation In the race for talent and a productive organisation, it matters more than ever that employees feel valued. Each December many employers express appreciation with Christmas gifts, yet without individual attention the gesture can easily miss the mark. As the category leader, Makro Kerstpakketten (Makro KP) set out to change this by improving the whole customer experience (CX) of Christmas appreciation.

Improving the customer experience for companies relocating their business.  KPN is the Netherlands’ market leader in telecommunications and IT services. With fixed and mobile networks for telephony, data and television, it serves domestic and international customers. KPN for Business supports organisations from small firms to large enterprises.

CX-Driven Transformation. Elevating patient‑centred care. Bergman Clinics set out to match medical excellence with a calm, supportive experience at every step. The aim was simple to state and hard to deliver: make patients feel informed, respected and looked after from first contact to aftercare.

How do you advertise a brand that's not really keen on advertising? Dille & Kamille chose a different path. Together with Assist Digital NL, the brand focused on calm, consistent experiences that reflect its values, instead of louder campaigns. This case explores how brand and customer experience (CX) worked as one to build long‑term loyalty.

Transforming the digital B2C customer journey for Daikin Daikin Europe set out to improve its business‑to‑consumer (B2C) experience by treating home climate not as a product purchase but as a service people live with every day. This case shows how a clear focus on customer experience (CX) shaped design, support and data so comfort feels simple, personal and reliable.

Direct-to-consumer CX subscription platform Hertog Jan Proeftuin set out to refresh its brand and raise the quality of every interaction. This case shows how the team reimagined its approach, putting Customer Experience (CX) at the heart of the strategy and translating that focus into clearer journeys, warmer service and a brand identity that feels true to the craft.

Geduld is een schone taak Grand Prestige from Hertog Jan is one of the few beers that improves with age. Stored carefully, the flavour deepens and rounds out over time.

A brand activation about craftmanship When people think of Hertog Jan, they picture committed brewers at the small‑scale brewery in Arcen. The craft is not a story for show; it is proven in every glass. That commitment led the team to take on the ultimate challenge for beer makers: barrel ageing.

Revolutionizing Fan Engagement with an immersive CX Experience Discover how Nike Team Football used customer experience (CX) to build a closer connection with football fans. This case study shows how the team reshaped engagement to make every interaction count.  

A solid international CX strategy for all digital touchpoints AkzoNobel is a global leader in paints and coatings, with strong brands in markets around the world. As its portfolio of brands, markets, touchpoints and domains grows, delivering a consistent user experience has become more complex. To address this, AkzoNobel began a digital customer experience (CX) transformation and partnered with The Valley.

A journey towards a CX Northstar CX excellence in a traditional landscape: This case study explores how Airpop defined a clear customer experience (CX) Northstar and used it to chart the next stage of its CX. It shows how a shared Northstar aligns teams and channels, shapes design and delivery choices, and guides the brand towards more connected journeys, deeper engagement and higher satisfaction.  

Boosting fan engagement by highlighting today's and tomorrow's football stars. AZ is a Dutch football club with a clear focus on shaping the next generation of football. Known for its academy and a strong winning culture, the club asked for a complete website redesign to share this vision and build a more sustainable relationship with its fans.

Revolutionizing customer experience: a journey of empowerment.  Carpetright has led the market for nearly fifty years, offering quality flooring and window coverings at affordable prices. With more than 500 stores, it is the category leader. Together we set out to raise the customer experience (CX) to match that scale.

Anniversary TVC and CX Infusion Crafting timeless luxury: Step into a world of opulence and elegance as we unveil the remarkable journey of De Bijenkorf, the Netherlands' preeminent luxury retailer, through their 150th-anniversary Television Commercial (TVC). This case study unveils how De Bijenkorf's anniversary TVC seamlessly integrates Customer Experience (CX) and brand identity, manifest a harmonious blend of offline and online interactions that define luxury.

CX-Centric Website Revolution Digital transformation, made practical. Great British Chefs (GBC) set out to rebuild its platform around Customer Experience (CX), turning a busy, inconsistent site into a clear place to discover recipes, learn techniques and follow chefs. This case shows how a CX‑led redesign brought focus to the brand and value to its community.

HG does more than you think You should be intimidated when you take on the challenge of guiding a household name. HG has almost complete spontaneous awareness, built an incredible reputation for doing exactly what it promises, and has over 300 products, of which an average of 2 are in every single household in the country. It’s a success many brands dream of and yet together, we needed to find the room for improvement.

Spreading the way we work GVB, Amsterdam’s public transport operator, competes in a demanding market. Like other operators, it must prove quality and efficiency to win and keep concessions. The brief was to help teams work with more focus and pace, so delivery improved for colleagues and customers alike.

Healthcare in your own hands Every so often we meet a client at the very beginning of their journey. Quin arrived with a clear, ambitious aim: improve healthcare in the Netherlands and help people build a better relationship with their own health. Joining at start‑up stage meant shaping both the product and the brand, side by side.

Empowering the reinvention of a Dutch Icon Founded in 1912, Fokker is a name with deep roots in aviation. In 1996 the company shifted from building aircraft to servicing and improving aircraft components. Today it supports fleets worldwide across types such as ATR, Boeing and Airbus, alongside Fokker’s own heritage models. Our partnership spans more than 25 years. Over that time we have helped Fokker design and ship strategic digital tools that support this transformation.

Building a new brand of confidence Bergman Clinics is a fast‑growing network of focus clinics for specialist surgery. To bring more clarity and care to cosmetic treatments, we worked together to create a dedicated label where a person’s choice is supported, respected and well guided. That became Bey: a brand designed to help people feel sure of their decisions and comfortable in their own skin.

A smart website FC Utrecht is a top‑flight Dutch football club with a passionate, highly engaged fan base.

Stichd, part of the PUMA Group, creates fanwear for global football and Formula 1 audiences In a market that moves at race pace, the buying experience has to keep up. In November 2021 the company asked us to help shape a more personal, more reliable journey for fans by bringing Salesforce Marketing Cloud and Commerce Cloud together. When Max Verstappen and Lewis Hamilton head into a race weekend, supporters want to be ready. Our task was to make sure the technology, data and messaging were ready too.

How World Wildlife Fund engaged more subscribers and generated more donations Many wild animals and vital ecosystems face pressure from deforestation, climate change, pollution, poaching and habitat loss. WWF works on two fronts: raise awareness and raise funds for conservation. In December 2019 the team asked Assist Digital to help make email communications more personal and more effective. The goal was clear: build a more loyal, engaged community and lift both the average donation and the frequency of giving.

Bynder Modernizes Its Software Landscape Bynder set out to phase out Pardot from its software landscape and reduce the number of separate software packages. Read on to find out how the team helped make that transition possible.

MessageBird Launches Salesforce AppExchange App to Enhance Customer Communication Across Multiple Channels A Salesforce AppExchange app was created for MessageBird, enabling businesses to connect with customers on messaging platforms and build automated communication flows using Salesforce Journey Builder.

Launching a best-in-class customer experience for parents and their children Kindergarden, a professional childcare organisation within Bright Horizons, set out to strengthen how the team engages with parents. The organisation knew that relationships matter most, yet the pace and pressures of family life make timely and relevant communication hard to sustain. The goal was to use technology in a human way, to keep parents informed, reduce friction in key moments, and make every message feel like help, not noise.

Personalising recruitment for hard‑to‑find cyber talent In a competitive market for digital talent, the Dutch National Police needed a more effective way to attract and recruit cybersecurity specialists. These roles are essential for combating cybercrime and safeguarding national infrastructure, yet qualified professionals are scarce and highly sought after. To address this challenge, the team collaborated with experts to redesign recruitment marketing, focusing on data-driven insights, meaningful relevance, and respectful timing to connect with the right candidates in the right way.

Revolutionizing Fan Engagement with an immersive CX Experience Discover how Nike Team Football harnessed the power of customer experience (CX) to create a groundbreaking connection between fans and the world of football. This case study delves into the journey of how Nike Team Football transformed its engagement strategies to deliver an unforgettable CX.

A physical brand in a digital landscape For many people in the Netherlands, De Bijenkorf is a formative memory: the winter windows, the theatre of the shop floors, the feeling of stepping into a world made with care. In Belgium the context is different. Without physical stores, De Bijenkorf is encountered first as an online retailer among many. The task was clear. Make the brand distinctive in a market that has not grown up with its magic and do it in a way that feels true to what De Bijenkorf stands for.