Bynder

Bynder is a cloud-based solution that allows organizations to easily manage digital content. Bynder's Digital Asset Management (DAM) module is an excellent platform for organizations that want to centralize, organize and share all of their digital media files. Bynder’s innovative DAM platform enables teams to collaborate in the cloud, bring content to market faster, and maximize the impact of marketing assets.

Bynder started working with Penfield Digital in 2019 as a PDO Client (product development) to create a connection between Salesforce Marketing Cloud and their DAM platform via an API. This solution was designed for both Bynder and Webdam. At the time, Bynder was still using Pardot. Read all about this exciting project and the successful collaboration between Bynder and Penfield Digital in the following article. 

Pardot no longer fit Bynder’s strategy. It lacked the flexibility teams needed, and running overlapping systems made the stack harder to maintain. Bynder wanted to phase out Pardot, reduce the number of packages and move core marketing operations into SFMC. Time was the constraint. Migration had to be fast, without disrupting live campaigns or the Sales Cloud processes that depended on Pardot’s native scoring. Operations needed to stay up while we mapped and moved every journey, form and CloudPage.

As deadlines tightened it became clear one specialist would not suffice, so we made the case to scale the team to five to meet the schedule without cutting corners. Replicating scoring and keeping data flowing cleanly between SFMC and Sales Cloud were critical to protect sales decision‑making throughout.

We started with a full, basic implementation of SFMC and a detailed audit of everything in Pardot. Migration doubled as simplification: remove duplication, tighten naming and improve data capture so the new set‑up would be easier to run. For scoring, we evaluated custom build versus existing products that plug into Sales Cloud. Given the timeline, we recommended a proven app. After joint vendor calls we adopted that route, delivering compatible scoring quickly and keeping sales logic intact while the rest of the migration progressed.

With scoring secured, we configured SFMC to match Bynder’s operating model. Journey Builder handled orchestration, CloudPages replaced legacy landing experiences, and data extensions mirrored Sales needs without bloat. We improved data models, consent handling and templates so campaigns were accessible, on brand and fast to assemble. Throughout cutover we paired with marketers and ops, documented decisions and left repeatable patterns for new journeys. Campaigns stayed live; we monitored sends and forms as systems switched and resolved issues in real time.

The result: Pardot was retired and the stack consolidated around Salesforce without day‑to‑day interruption. Scoring remained compatible with Sales Cloud, marketing now runs on a cleaner SFMC implementation, and teams can launch and refine personalised campaigns at pace. Fewer systems, clearer data and a platform ready to evolve with the business — modern, simpler to operate and built for growth.