FC Utrecht

A smart website

FC Utrecht is a top‑flight Dutch football club with a passionate, highly engaged fan base.

Design
Tech & Data
Platform Development

Client: FC Utrecht
Industry: Sports
Read time: 3

Super-fan platform

The club asked us to create a digital home for super‑fans, a platform that builds excitement and deepens loyalty.

Smart website, an individual experience

We started by recognising the reality of the fanbase. Supporters come from everywhere, with different interests and ways of showing their love for the team. The first step was a smart website and email platform that adapts to those differences. By integrating a Customer Data Platform (CDP) into the site, we could serve tailor‑made combinations of content and experiences for each supporter. We unified fan data from multiple sources into one view, which allowed us to personalise with confidence.

Fan reaction

The work also earned recognition beyond the stands. FCUtrecht.nl was named Website of the Year in the Football category in both 2019 and 2020.

Awarded

The success drew more than just fan attention, with FC Utrecht.nl being awarded Website of the Year 2019 and 2020 in the category Football.

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