CVC | DIF
Investing in Better
For years, DIF Capital Partners (DIF) built a strong track record in infrastructure equity. In 2024 the firm joined CVC Capital Partners (CVC) and now operates as CVC | DIF. Stable returns, clear risk, and assets that keep energy, transport and telecom running. As digitisation and decarbonisation accelerate, quiet success is not enough. The brand needed to step forward, lead and be seen. That is where The Valley and Assist Digital came in.
- Strategy
- Brand Exposure
- Design
- Development
- Platform Development
- Client
- CVC | DIF
- Industry
- Financial Services
- Read time
- 3
The ask: make our expertise visible
CVC | DIF wanted to sharpen its position as a trusted partner for long‑term, future‑proof infrastructure investment.
The goals were clear:
- Build brand awareness for infrastructure equity expertise.
- Be recognised as a leader in the energy transition and digital infrastructure.
- Create a more consistent, confident brand experience, starting with a refreshed identity and a new website
Our task was to turn this into a clear, compelling brand story.
The insight: security
Through internal and external research, we landed on a simple truth. Markets move and trends fade, but infrastructure offers what investors value most: security. It may not be flashy, and that is CVC | DIF’s strength. The brand is a reliable partner for solid, long‑term returns, even in turbulent times. In a sector where talent is as critical as capital, CVC | DIF also offers meaning: investing in infrastructure is investing in a better world.
CX concept: investing in better
Using our BrandFocus positioning method, we defined the customer experience (CX) concept and positioned the brand as the safe pair of hands ambitious change makers need. CVC | DIF fuses years of expertise with a progressive approach to global investment. In short: CVC | DIF is for Investing in Better.
The first execution was a brand identity carried through to a new website that reflects a versatile portfolio and global reach. The identity blends professional restraint with vibrant accents. A key building block is an architectural collage style that captures the brand’s duality: finance meets future.
Digital Experience: finance meet future
The redesigned website is the stage for the brand experience. It not only explains what CVC | DIF does, it shows why it matters. We distilled the complexity of infrastructure into a clear, differentiating experience. Five choices shaped the work:
- Telling a great story: Insight articles, real‑world case studies and stakeholder voices give infrastructure a face and a heartbeat.
- Making it personal: Tailored content flows guide investors, partners and future talent on dedicated journeys.
- Highlighting the heroes: We spotlight the specialists behind the investments and the partners bringing ‘better’ to life.
- Giving data a voice: Interactive visualisations make returns and impact transparent and easy to understand.
- Keeping them coming back: Fresh content, thought leadership and personalised follow‑ups keep audiences informed and connected.
The result: a brand built for growth
With a clear brand strategy, identity and digital platform, CVC | DIF is now positioned as a leader in infrastructure equity. Recognisable, confident and consistent, the brand helps investors, partners and innovators invest in better and build tomorrow’s world.
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