Natura Foundation

As a leading institution in orthomolecular and physiological health, the 
network of Natura Foundation now includes hundreds of trained 
professionals and a knowledge library unmatched in the field. But as 
more consumers consciously choose natural health, the foundation saw 
an opportunity to expand its influence beyond the classroom. The 
challenge: how do you transform a training institute into the leading 
knowledge brand for root-cause healthcare?

Like many healthcare organizations, the Natura Foundation lacked a 
clear and compelling positioning that reflected its leadership outside the 
academic sphere. Using our BrandFocus methodology, we refined the 
brand mission and identity.

At the heart of this repositioning was the realization that healthcare 
professionals strive to provide the best possible care but are often 
frustrated by vague symptoms and hard-to-diagnose conditions. Even 
seasoned practitioners sometimes struggle to identify the root cause.

So, healthcare professionals aren’t just looking for information, they seek 
guidance, reassurance, and a trusted partner. Just like their health-
conscious customers. The Natura Foundation helps them move beyond 
symptoms to uncover the underlying causes, providing the research, 
knowledge, and education to do so.

Always grounded in scientific 
research and clinical experience. The brands ideal of “being the guide to 
heal from the root” captures this mission perfectly: positioning Natura 
Foundation as the trusted navigator for the health-conscious, guiding 
them through the complexities of health.

Building on the new positioning, we recognized the brand should radiate 
authenticity, balancing the warmth of personal connection with the 
professionalism of scientific exploration. The first expression of this was a
new logo: an abstract geometric icon with overlapping shapes, 
symbolizing the interconnected pillars of the foundation: research, 
knowledge, and education. The extracted lines from the logo form a 
 
flexible visual system, with varying thicknesses, allowing adaptation 
across contexts. Additionally, the color palette of the brand identity 
balances warm and calming tones, blending the science of wellness with 
the nurturing qualities of the human specialists.

Thanks to the repositioning, the Natura Foundation now operates with a 
clear, unifying mission embraced across the organization. This mission is 
brought to life through a modern, approachable brand style that runs 
consistently through all communications, online and offline.

The start of a stronger, more credible presence as a knowledge center and health domain. Empowering therapists and their health-conscious clients to uncover their personal route to a healthier life.