Quin

Quin is an app and platform that brings personal health data together with medical intelligence, so people and their general practitioner (GP) can decide on the right next step, together. It needed a human brand and a calm, confident voice. “Quin, My Health Map” became the promise and the product: a personal guide that helps you understand symptoms, prepare for conversations with your GP and navigate your options without stress.

Quin is for everyone, so the name and design are friendly, accessible and empathetic. The user experience (UX) focuses on reducing friction at moments that often feel complicated. People can create a clear medical profile, check symptoms and see tailored guidance that explains what to do now, what to watch for and when to seek help. Plain language replaces jargon. Visual cues and thoughtful defaults make forms easier. The tone of voice is reassuring without being vague, practical without losing warmth. All of it is built to lower thresholds, evoke compassion and make the next step in care feel manageable.

In parallel with the digital launch, Quin opened its first physical GP practices. These clinics are part of the same story yet have their own character, so they needed a related identity and house style. We designed a system that keeps the connection obvious across app, web and clinic, while giving each practice the room to reflect its local context. Two halves of the same brand, working together.

To move at the right pace, members of our team embedded with Quin, helping to build both the experience and the brand from inside the organisation. Becoming neighbours made collaboration simpler. Planning, testing and a Friday catch‑up could happen the same day, often by literally crossing the street. Decisions were faster, feedback loops were shorter and ownership sat with the people doing the work.

Early reactions from consumers were strongly positive. The brand identity landed as intended: friendly, trustworthy and clear. Quin: My Health Map launched on the Apple App Store and Google Play with encouraging reviews and a 5‑star average at the time of writing. More importantly, people told us they felt better prepared for GP conversations and more in control of their next steps. It is a promising start to an ambitious journey, and one we are proud to continue alongside the Quin team.