DXP - Optimizely

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Optimizely Digital Experience Platform

Assist Digital NL is a certified Optimizely Partner

Optimizely is a leading Digital Experience Platform (DXP) empowering brands with tools for experimentation, personalization, content management, and AI-driven insights, all in one unified platform. It enables businesses to optimize digital touchpoints across web, mobile, and commerce to deliver better engagement, conversions, and experiences.

Optimizely One

An operating system that gives your marketing team all the tools to stay aligned, make collaboration a breeze, create high-quality content, personalize, test, and learn.

  • Generative AI Adoption Consulting 2

    Headless CMS

    Deliver content anywhere with Optimizely’s headless architecture. Marketers can manage and create content in one platform, while developers use APIs to distribute it seamlessly across websites, apps, marketplaces, and emerging channels.

  • Shopping Bag

    Commerce Integration

    Create AI-powered shopping experiences, from personalized product recommendations to optimized catalogs, while combining B2B and B2C in a configurable, headless architecture.

  • Microchip 9751000 (1)

    AI-Powered Workflow & Insights

    Leverage tools like Opal (the AI assistant) to auto-generate content, automate campaigns, and surface actionable insights, helping teams scale fast with data-driven confidence.

  • Analytics 10740805

    Experimentation & Personalization

    Run A/B and multivariate tests effortlessly, and tailor content in real-time based on user behavior and preferences.

  • Yammu Installation

    Unified Content & Campaign Management

    Centralize planning, creation, and delivery of content with features like AI-powered campaign planning, editorial workflows, content calendars, and digital asset management.

Our Case Studies

Customer Experience that builds on business strategy.

  • Lely International

    Building a future-proof CX to support a seamless interaction with the Lely brand.

  • AkzoNobel

    A solid international CX strategy for all digital touchpoints.

  • International Card Services

    A translation of a new brand into the digital world of ICS.

  • Daikin Europe

    Transforming the digital B2C customer journey for Daikin.

  • HG

    HG does more than you think.

  • AZ Alkmaar

    Boosting fan engagement by highlighting today's and tomorrow's football stars.

Want to collaborate?

Discover Optimizely together with Assist Digital Netherlands.