FIFPRO

1. Communication driven from the purpose
FIFPRO must show why players’ lives need improving and how that mission turns into action. This helps players see their ambitions reflected in the union and motivates others to align with its vision. The site is structured around three simple principles:

1. Belief: The union’s core view, the problem with the status quo and the ideal future.
2. Action: Positions on specific topics, grounded in that belief.
3. Result: What FIFPRO has done, and the (digital) tools it provides to act on those positions.

FIFPRO has shaped the game through player‑centric rules, landmark legal wins and practical tools that support careers. The new site highlights these achievements across pages and formats, pairing the union’s perspective with players’ voices to show tangible, positive impact — and to attract media interest. The union’s portfolio of tools for professional footballers is also given clear, prominent space.

Local unions need a global platform because many key decisions are taken internationally. To reinforce credibility, the site demonstrates FIFPRO’s real‑world reach in two ways:

1. At‑a‑glance statistics that show active presence across countries and regions.
2. An interactive globe that visualises the network in a clear, engaging way.

FIFPRO conducts extensive research to improve players’ lives and publishes findings in articles and reports. The redesigned Knowledge Center brings this player‑centred evidence together in one place. It strengthens FIFPRO’s position as a thought leader by making expertise easy to find, understand and cite showing that beliefs and positions are grounded in robust industry knowledge.

Built on these four pillars, the new website helps FIFPRO communicate with purpose, shape perceptions and guide stakeholders toward clear actions. Next, FIFPRO and The Valley will extend the same approach beyond the site, embedding the pillars across the member environment and other digital touchpoints for a consistent, end‑to‑end experience.